Media2Cloud is a reference implementation developed by AWS Solutions that addresses the media asset management needs of Formula 1. It provides a long-term solution for organizing and managing the vast amounts of audio, video, and imagery captured during Grand Prix events worldwide.

AWS supports Formula 1 by offering a comprehensive cloud platform that enables efficient storage, management, and retrieval of media assets. This allows F1 to lower costs, enhance agility, and innovate in how they handle their extensive media library.

Effective media asset management is essential for Formula 1 because it helps them leverage their rich history and extensive content. By efficiently managing these assets, F1 can enhance fan engagement, improve content distribution, and maintain its status as a globally recognized brand.